When you are looking at software vendors with a
view to changing your system, you’ll need to
attend many face-to-face demonstrations. We list
below 30 tips for getting the best out of attending
software demonstrations.
BEFORE THE SOFTWARE
DEMONSTRATION
•
Decide on your objectives for arranging /
attending the software demonstration.
•
Keep all demonstrations as consistent as
possible, with a similar format to aid
comparison.
•
Create an agenda for you want to see in the
demonstration. Ensure it covers your
organisation’s needs. Forward a copy to the
vendor well in advance of the demonstration.
•
Where possible, use your data or relevant
data in the demonstration. This removes any
distraction and possible confusion from
seeing irrelevant data. However, it does mean
copying some of your present system data (if
it is not too sensitive) or creating data which
is similar to your current data and then
forwarding it to the vendor.
•
Know your new system software
requirements. You can quickly prepare your
requirements specification with Axia’s RFI/RFP
Templates.
•
Create a list of key questions you wish to ask
all vendors, plus specific questions for certain
vendors.
•
Prepare a ‘Software Demonstration Checklist’
(below) to assist you during the
demonstration.
•
If time permits and the vendor is willing or
able to use them, create ‘demo scripts’ for
each vendor to follow. Typically these would
be based on your most critical processes,
functions or current problems (see demo
script tips below). Also, here’s how you can
use Axia’s RFI/RFP Templates to assist in
building demo scripts.
•
If the software vendor is holding the
demonstration at your premises, ensure that
your facilities are up to standard eg
o
the network, communications, power and
equipment required, are working
o
there is sufficient room for the attendees
and vendor
o
you won’t be disturbed during the
demonstration
•
Allow sufficient time for the demonstration –
plan a contingency for the demonstration to
run over the allotted time.
DURING THE SOFTWARE DEMONSTRATION
•
Ensure the vendor demonstrates the live
system, not just slides or PowerPoint
presentation.
•
Use your ‘Software Demonstration Checklist’
to make sure you cover all the points you
want to in the demonstration.
•
Do ask all the questions you need to.
•
Have a copy of your system requirements,
RFI, RFP or demo script available to refer to
and score where requirements met.
•
Take notes – you won’t remember everything
afterwards!
AFTER THE SOFTWARE DEMONSTRATION
•
Follow up carefully. Review your scored /
ticked RFI, RFP, demo script. Write up and
combine your notes. Clarify any outstanding
queries with the vendor.
•
Review and analyse your findings, and
consider the software strengths and
weaknesses.
•
Compare the results with those of other
vendor software demonstrations. And decide
what further action you wish to take with the
vendor.
•
Inform the vendor and your team /
employees involved in the selection process.
SOFTWARE DEMONSTRATION CHECKLIST
A software demonstration checklist helps ensure
you cover everything you need to see and ask
when attending a software demonstration. An
example is below, and for illustration purposes,
sample data has been included for an accounting
software demonstration.
Vendor / software
Vendor name:
Software name:
Software version (being demonstrated):
Vendor contact name:
Vendor contact telephone / email:
Date, time, location (of demonstration):
Attendees:
Agenda items - covered? (Yes/No)
Demo of each module
Work through demo scripts
Key questions
Meets mandatory system requirements?
(Yes/No)
General ledger
Accounts payable
Purchase order processing
Accounts receivable
Sales order processing
Fully integrated modules
Fully web enabled
Supports 50 concurrent users
SQL database
Demo scripts - covered? (Yes/No)
GL allocations
Invoice order matching
Integration with CRM
Key questions - covered? (Yes/No)
Project time scales / feasibility?
Outline / typical project costs?
Implementation assistance
Support / SLA
DEMO SCRIPT TIPS
•
If you wish to use a demo script, ensure you
take sufficient time to prepare it carefully and
create a quality script.
•
Recognise that you will not be able to cover
everything in a software demonstration – so
focus the script on the most important
requirements / processes.
•
Where possible, use a weighted demo script,
with weighted requirements priorities plus
demo scoring. This will allow a more accurate
recording of how the software handles each
of your requirements. It will force vendors
and attendees to follow the script (so as to
complete the scoring) and will facilitate a
more objective comparison between the
different software vendors.
•
Design the demo script to include space for
attendees to write notes and to score the
demonstration (ie how well the software
meets your requirements).
•
Decide on a scoring scheme, test it out and
ensure that all attendees understand how to
score the demonstration – so you get
consistent scoring.
•
Allocate a set amount of time for each of the
functional system areas / processes you wish
to cover in the software demonstration.
•
Get the right people in your demonstration
evaluation team. You need to have a
representative from all the different functions
you wish to see demonstrated, as well as
from IT. Allow all to put forward their ideas
and opinions. However, also ensure the team
works well together and agrees a consistent
approach for all of the software
demonstrated.
•
Only schedule and attend software vendor
demonstrations after you have gathered,
prioritised and agreed your requirements.
Don’t put the cart before the horse! If you do,
you are likely to head off on all sorts of
different directions, become confused and
waste a lot of time.
•
Allow the software vendor time to prepare for
the demonstration properly. Give them a copy
of the demo script well in advance of the
scheduled date. If necessary, have pre-demo
meetings or email / phone communications
so they understand what you require.
•
Appoint a chairman, to keep the
demonstration under control, ensure it sticks
to the script, deals with attendee questions
either for clarification or later follow up and
keeps the demonstration within the allocated
times.
•
Gather the feedback from each attendee for
each demonstration attended. Combine,
review and analyse the scores and notes.
Undertake further investigations and follow
up actions where necessary.
For more software demonstration information,
visit Vendor Software Demonstrations, Tips for
Attending Software Demonstrations, How to
quickly create a software demo script
Tips for Attending
Software
Demonstrations
and software demonstration checklist
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