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5.15 |
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5.15.1 |
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Facilitate customer trade promotion |
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5.15.2 |
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Support strategic and tactical marketing |
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5.15.3 |
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Sales volume planning |
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5.15.4 |
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Manage sales promotion tactics eg features, displays, temporary price reductions |
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5.15.5 |
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Support merchandising activities between consumers, resellers / retailers and manufacturers eg planning, maintenance, tracking, settlement and evaluation |
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5.16 |
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5.16.1 |
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View and update campaign financials eg budget cost, revenue, profit / loss and phase over a user defined time period |
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5.16.2 |
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Manage total campaign budget |
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5.16.3 |
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Allocate budget to tasks and / or external suppliers |
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5.16.4 |
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Track all components of marketing budget |
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5.16.5 |
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Compare actuals with budgeted campaign costs, revenues, profits / losses |
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5.16.6 |
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Track forecasts versus actuals, budgets, by task or component within a campaign |
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5.16.7 |
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Evaluate potential revenue by campaign or by target group |
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