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The continued growth of web (intranet / internet) enabled CRM software and systems, including:
- Web enabled CRM software with a browser ‘front end’
- ASP / hosted CRM systems
- Integration of CRM software with e-commerce systems
- Web services and interfaces
- Self service portals eg for customers, support, employees
- Improving reporting, analytics and business intelligence eg OLAP, alerts, statistical analysis, ad hoc query, data mining, data warehousing
Non-web CRM software trends - continued growth of:
- Users making changes or additions to existing systems, to realise more CRM software benefits
- Improved workflow processes
- Sales force automation
- Customer contact management
- The number of sales channels eg e-commerce, website, email, phone / mobile phone, direct mail, partner
- CRM software integration with ERP / Accounting software
CRM software market trends - continued growth of:
- Businesses extending their CRM software functionality
- Competition, especially in the mid-range CRM software market
For an impartial guide to the ‘key criteria of good CRM software’ visit: CRM Software Criteria
Or, for other software trends, click: Accounting software trends / HR software trends / Payroll software trends
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